Sportology
Boldmere, Birmingham
Paul Wright, owner of Sportology
Charlotte was great at communicating, listening and understanding what our shop needed in order to cater to the specific customer base we have. She took the time to discuss what we needed from the shop and to understand how the space needs to function, which does differ slightly from a standard retailer and she adapted easily to our requirements.
Charlottes work was strong, aesthetically pleasing but functional within the space we had to use, which isn't the easiest space to design.
A friendly, established business in the community wanted to refresh their store aesthetic and kerb appeal
The brief was simply to get the store noticed more by the passing public and bring new sports and teams to the store. This was achieved by renewing the signage, adding colourful vinyls to the windows, changing the way the windows were merchandised and working within the store to make their stock more accessible.